Work & Perspective

I’ve spent over two decades working across SEO, domain investing, AI-driven products, and internet businesses. Across multiple market cycles, I’ve seen how digital assets create leverage quietly when chosen well, and friction when they’re treated as afterthoughts.
My work today focuses on the intersection of domain names, AI, and long-term digital ownership. I help founders and operators think clearly about naming, asset strategy, and decisions that are hard to reverse once a business starts scaling.

Writing & Intent

I’m the author of three books — Law of Attraction & Effection, The Crypto Book You Don’t Buy, and Buy and Sell Domain Names for profit. Each was written to cut through hype and document what actually holds up when trends fade and markets reset. This site is where I write, build, and share ideas in public. The goal is simple: fewer opinions, more clarity, and practical thinking for people who take ownership seriously.