Author | Domains | AI | Business
Vinod Reghunathan
I build, acquire, and analyze digital assets at the intersection of domains, AI, and internet ownership.
I’ve spent over two decades working across SEO, domain investing, AI-driven products, and internet businesses.
I’m the author of three books — Law of Attraction & Effection, The Crypto Book You Don’t Buy, and Buy and Sell Domain Names — and I help founders make clear, rational decisions about naming, ownership, and leverage in a noisy internet economy.

about me
I work with domain names, AI, and digital assets, helping founders make clear decisions about ownership and leverage in the modern internet.
20+ Years in Digital Assets
Worked across SEO, domain investing, and internet businesses through multiple market cycles, not just the trendy ones.
Author of 3 Books
Wrote Law of Attraction & Effection, The Crypto Book You Don’t Buy, and Buy and Sell Domain Names for profit, focused on clarity over hype.
Founder & Advisor
Help founders make rational decisions around naming, ownership, and long-term digital leverage.
Vinod Reghunathan works at the intersection of domain names, AI, and digital ownership. With over two decades of experience across SEO, internet businesses, and emerging technologies, he focuses on how digital assets create long-term leverage when chosen and managed correctly.
He is the author of three books — Law of Attraction & Effection, The Crypto Book You Don’t Buy, and Buy and Sell Domain Names for Profit — each shaped by real market cycles rather than theory or hype. His work centers on helping founders and operators make clear, rational decisions about naming, ownership, and strategy in an increasingly noisy internet economy.
What I work On
Focus areas where I spend my time building, advising, and writing.
My Books
Books written from real market experience, not theory or hype.
Books
Writing
Domain Mistakes Founders Make: Why OpenAI’s $15.5M Chat.com Purchase Actually Makes Sense
I’ve been buying and selling domain names long enough that I’ve stopped being impressed by headlines. I’ve seen this cycle repeat more times than I can count.The Chinese rush.The .io phase.The crypto land grab.Now the AI gold rush. So when OpenAI bought Chat.com for $15.5 million last November, I didn’t gasp. I didn’t tweet. I…
Bad Decisions Founders Make: Why Convenience Is the Real Problem
Most founders I know don’t make obviously bad decisions. They’re not reckless.They’re not careless.They’re not ignorant. That’s what makes this tricky. Many of the bad decisions founders make don’t look bad at all when they’re made. Bad decisions are easy to spot in hindsight because they look irrational. Convenient decisions don’t. They look reasonable. Sensible….
Brand ownership for Founders -Why most founders don’t actually control their brand
This took me a long time to see, mostly because I used to think I did control mine. I owned the company.I paid for the logo.I approved the website.I had opinions about how things should be said. That felt like control. For many startups, this early illusion defines brand ownership for founders long before they…



